Byravee Iyer
Jun 3, 2014

PlayTMN's gamified interactions promise radical results

SINGAPORE - Singapore-based in-store interactive company PlayTMN, which has run a number of campaigns for Unilever, says it has achieved 1 million consumer engagements in just five months.

PlayTMN installs touchscreen devices near the point of sale

The company, which installs touchscreen devices right at the location where consumers make purchasing decisions, launched in Singapore in December 2013.

By displaying interactive apps based on gamified branded experiences, founder Julian Corbett hopes to change the way brands operate. According to Corbett, consumers are changing, and while brands are talking to this new audience in a relevant manner online, they have done little to translate this to the store level. “Media space on location...

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