Jenny Chan 陳詠欣
Oct 14, 2014

Pixel Media, Adsfactor and Snap Mobile merge to form Pixels in Hong Kong

HONG KONG - Pixel Media Group is restructuring into a multi-screen advertising firm by merging three business units (Pixel Media, Adsfactor and Snap Mobile) into a single entity capable of delivering across all platforms.

The rebranding of operations to embrace and exploit the new market reality of multi-screen media consumption was an immediate and pressing need, according to CEO Kevin Huang, who said the company had been contemplating the move since early this year.

The ubiquity of wireless broadband in Hong Kong has blurred the lines between channels such as TV, desktop, phones, and tablets, and the trend has only accelerated this year, according to Huang.

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