Byravee Iyer
Oct 2, 2013

Philips launches fresh crowdsourcing-based brand campaign across Asia

ASIA-PACIFIC – Following the success of last year’s “+” Project in Singapore, Philips is launching a new brand campaign titled ‘Innovation that matters to you’ across the region, including Thailand, Indonesia, Malaysia, Vietnam, Philippines and Korea.

Philips: Focus on issues paying off

Aimed at improving quality of life, the campaign will look at building on the real-world projects Philips delivered in 2012. As part of the campaign, Philips will continue to use crowdsourcing to identify local issues impacting the health and well-being of societies and use this to develop meaningful solutions.

The campaign is already underway in Thailand and Indonesia and will roll out in other countries over the next couple of weeks, said Arent Jan Hesselink,...

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