Staff Reporters
Jun 17, 2011

PHILIPPINES FOCUS: Top 10 brands by Nielsen

PHILIPPINES - In partnership with Campaign, Nielsen has compiled an exclusive Top 10 brands report offering insights into the Philippines’ consumer base, as part of a monthly focus on individual markets across the region.

Nokia is the top brand according to Nielsen research of consumer preferences.

Top brands in the Philippines are generally local and established brands which are leaders in their respective product categories. Most are FMCG brands which have introduced new products.

Topping the list is mobile phone brand Nokia. The dominant market leader has a wide range of handset models from economy to premium, basic to sophisticated models. Another market leader Nescafe follows in second place. The brand recently revitalised itself with the introduction of different coffee mixes...

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