Emily Tan
Sep 12, 2011

P&G awards Southeast Asia account to MediaCom

SINGAPORE - FMCG giant Procter & Gamble (P&G) has awarded its media account across five Southeast Asian markets to GroupM's MediaCom. The markets awarded are Singapore, Malaysia, Indonesia, Vietnam and Thailand.

P&G has awarded its SEA account to Mediacom
P&G has awarded its SEA account to Mediacom

This appointment breaks P&G's decade-long relationship with incumbent Starcom MediaVest. Also linked to the pitch was Aegis agency, Carat.

At the time the media review was called, it is understood that MediaCom was P&G's agency of record in the Philippines.

The account is believed to be worth around US$450 million. On 30 June this year P&G increased its global ad spend by over US$700 million year-on-year to US$9.3 billion — representing 11.3 per cent of its net sales.

Representatives of MediaCom could not be reached for comment at press time.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ex-JWT boss Gustavo Martinez working on WPP projects
Premium
1 day ago

Ex-JWT boss Gustavo Martinez working on WPP projects

Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company WPP while the ongoing discrimination lawsuit against him and the agency continues.

Premium
Mitsubishi Heavy Industries takes soft approach for global growth
Premium
1 day ago

Mitsubishi Heavy Industries takes soft approach for ...

Little-known beyond Japan, the corporate giant aims to inject some personality into its brand with the launch of a media property.

Premium
Context the key to effective engagement: MasterCard VP
Premium
1 day ago

Context the key to effective engagement: MasterCard VP

Brands need to fully re-engineer their marketing strategies to ensure the driving factor is context ahead of just content, said MasterCard vice president Dominic Koh.

Premium
Tech Talk: Unruly, MediaMath, Trade Desk, Facebook and more
Premium
1 day ago

Tech Talk: Unruly, MediaMath, Trade Desk, Facebook ...

A weekly round-up of this week's tech news and announcements.