Oct 26, 2007
Peugeot Citroen poised to review China media business
WUHAN - Peugeot Citroen is expected to review its Rmb 300 million (US$30 million) media buying and planning business, currently handled by Optimedia.
It is believed that the carmarker, which exists in China via a joint venture with Dongfeng Motor Group, is currently determining a shortlist with a view to briefing agencies over the next two weeks.
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