Emily Tan
Mar 28, 2012

Personal tech at work: What does 'BYOD' mean to marketers?

AUSTRALIA – A recent report by tech market data firm IDC indicates that a majority of chief information officers and IT decision makers in Australia and New Zealand are feeling the pressure to support personal consumer devices such as media tablets and smartphones in the workplace.

The so-called BYOD bring your own device trend involves employees bringing their own devices to work and often performing work duties on these devices. However, BYOD can extend to any situation where a person uses their own device to accomplish a task in a location where alternate devices are generally provided.

If the use of BYOD becomes commonplace in workplaces, marketers could see a surge in mobile advertising, observed Ben Mooney, senior digital account manager...

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