Byravee Iyer
Mar 21, 2013

Perfetti Van Melle hands creative duties to McCann Jakarta

JAKARTA - Following a three-way pitch, confectionary maker Perfetti Van Melle has appointed McCann Jakarta as the agency for five of its brands in Indonesia: Alpenliebe, Mentos, Marbels, Center Fruit and Big Babol.

Perfetti Van Melle selects McCann Jakarta for key brands

McCann declined to identify the competing agencies. The agency has been tasked with driving growth and awareness through integrated marketing solutions. McCann will be responsible for the brands' creative direction across ATL, BTL, digital and PR.

In 2012, the company chose BBH Asia Pacific to handle its gum brand Happydent in Indonesia. BBH is reportedly the agency of record for Perfetti’s Global Chupa Chups account and regional Mentos account.

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