McCann declined to identify the competing agencies. The agency has been tasked with driving growth and awareness through integrated marketing solutions. McCann will be responsible for the brands' creative direction across ATL, BTL, digital and PR.
In 2012, the company chose BBH Asia Pacific to handle its gum brand Happydent in Indonesia. BBH is reportedly the agency of record for Perfetti’s Global Chupa Chups account and regional Mentos account....
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