Kate Nicholson
May 19, 2010

Paul Heath named worldwide director of Ogilvy & Mather Advertising

HONG KONG - Ogilvy & Mather Worldwide has promoted Paul Heath (pictured) to the newly created role of worldwide director, Ogilvy & Mather Advertising, in addition to his primary role as CEO Asia-Pacific, with immediate effect. Heath will remain in Hong Kong where he is currently based.

Paul Heath worldwide director Ogilvy & Mather
Paul Heath worldwide director Ogilvy & Mather
Aiming to replicate Asia’s success, Heath will assemble a global executive committee consisting of the regional heads of Advertising including David Mayo, president of Ogilvy & Mather Advertising Asia-Pacific, Hugh Baillie, chief executive of Ogilvy Advertising UK, Simon Pearce, managing director of Ogilvy Advertising New York and Fernando Musa, advertiser supervisor of Ogilvy Advertising Brazil.  

"Paul successfully re-launched and reinvigorated Ogilvy & Mather Advertising in Asia-Pacific before becoming CEO," said Miles Young, CEO of The Ogilvy Group.

"Unlike other Ogilvy disciplines, Advertising does not currently benefit from formal global leadership. Under Paul’s guidance, Advertising will take on a more formalised approach that links the advertising heads in each region together to drive our business development agenda and give momentum to our largest discipline, a shift that has benefited the unit significantly in Asia."

“Working in a global community and putting the best of Ogilvy & Mather from around the world behind our clients' brands means that we will be competitively geared for growth," said Heath.

"Advertising, in the traditional sense, has taken a beating in the popularity stakes over the last decade, with the demise of TV leading the headlines. We believe the biggest opportunities, particularly for emerging markets, lie in understanding how this medium works and how best to combine TV with other mediums to develop innovative communications for our clients."

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
'Animals for the Ethical Treatment of People' launches
Premium
13 hours ago

'Animals for the Ethical Treatment of People' launches

PETA and MullenLowe Singapore create a clever table-turning campaign.

Premium
Sanitary-pad ad could have been great; too bad about that narrator
Premium
14 hours ago

Sanitary-pad ad could have been great; too bad ...

Commercial by BBDO Malaysia for Libresse fails to have confidence in its own concept.

Premium
Google Marketing Next 2017: What have you missed?
Premium
15 hours ago

Google Marketing Next 2017: What have you missed?

Some new advertising features and initiatives Google announced overnight.

Premium
Creative effectiveness must be linked to data
Premium
18 hours ago

Creative effectiveness must be linked to data

Hear from Kestrel Lee of GPJ / JUXT Greater China, the only China-based judge at the Caples International Awards 2017.