Outbrain today announced the launch of its new platform, Automatic Yield, which it says will allow publishers to see the real-time value of their online content.
The patent-pending technology will provide insights into the value of a brand’s content, distributed by Outbrain and by others, through a single dashboard, allowing companies to get real-time data on how best to monetise audiences.
Automatic Yield is being rolled out across Asia-Pacific,...
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