Faaez Samadi
Mar 27, 2017

Outbrain unveils content revenue tracker Automatic Yield

New platform will allow publishers to track the revenue value of their content in real time.

Sigrid Kirk

Outbrain today announced the launch of its new platform, Automatic Yield, which it says will allow publishers to see the real-time value of their online content.

The patent-pending technology will provide insights into the value of a brand’s content, distributed by Outbrain and by others, through a single dashboard, allowing companies to get real-time data on how best to monetise audiences.

Automatic Yield is being rolled out across Asia-Pacific,...

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