Dec 14, 2011

Opinion: You can run but you can't hide from social, CSR

John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to embrace CSR and become truly transparent.

Sinke:

Imagine you are the president of one of the largest car companies in the world, running a multi-billion dollar global organisation, when one day your Google News alert contains an article stating a car driver in the US has died because of a technical problem with one of your cars... 

What’s worse, it turns out this was not the first casualty and senior managers have been covering up the problem for many years. Within...

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