Fredrik Sarnblad
Dec 8, 2011

Opinion: People are people, even in social media

Fredrik Sarnblad, planning director of BBH Asia-Pacific, reacts to a report by TNS that Brits just don't want to interact with brands online.

In the Digital Life survey from TNS released recently, we learn that almost two thirds of Britons don’t want to interact with brands on social networks. The survey states that mountains of digital waste, from friendless Facebook accounts to microsites that no one visits are polluting the digital space. No surprises there.

Most brands, it seems, are getting the fundamentals wrong. Especially in social media.

Supposedly blinded by the lure of glittering...

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