John Merakovsky
Apr 5, 2012

Opinion: Not waving, but drowning in marketing messages

We're hard-wired to love and respond to good stories. Yet too many lazy marketers, especially email marketers, overload consumers with quantity, not quality, according to John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.

John Merakovsky

 

All cultures tell stories. It’s a defining and universal aspect of humanity. Stories help us learn from the past and make sense of the world. They create social cohesion, and of course provide an escape from the perils and troubles of everyday life. Our brains have evolved to respond to the power of storytelling as an evolutionary survival strategy. The power of narrative lies in its ability to create empathy. And without empathy we...

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