Gabey Goh
Jun 29, 2016

OOH: The fight to stand out on the red dot

Is Singapore ahead of the curve or stuck behind roadblocks when it comes to creative out-of-home advertising executions?

OOH’s potential for immersive and gamified advertising will ensure its continued growth

The digital out-of-home OOH landscape in Singapore has been pretty busy of late with bespoke executions offering a more integrated and real-time means of engaging with commuters.

Although large segments of consumers are reachable through mobile and digital channels, a significant portion of any day is still spent outdoors, and this is where OOH advertising lays claim as a vital touchpoint. According to Singapore’s Land Transport Authority LTA, bus and rail ridership rose by...

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