Faaez Samadi
Jan 10, 2017

One Championship: Winning the MMA fight with authenticity

One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.

Loren Mack of One Championship

It’s been just over a year since we last caught up with Loren Mack, senior director of PR and marketing at mixed martial arts MMA brand One Championship.

In that time, the company has continued the phenomenal growth trend that goes all the way back to its inception in 2011. Now valued at more than US$1 billion, it is Asia’s biggest sports property its reach extends to 118 countries and potentially 1 billion viewers,...

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