The MediaCom Sport Olympics tracker consolidates all social media mentions of the 25 Olympic sponsors that take place on Twitter, and for the purposes of this analysis focuses on those from the UK. The Olympics tracker calculates a performance score for each brand, forming a ranking to indicate which brand is getting the best social media response to its Olympics sponsorship. The score is affected by the positivity or negativity of...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events