Emily Tan
Jul 31, 2012

Olympic sponsorship paying off for Coca-Cola, backfiring on McDonald's: Mediacom

GLOBAL - Mediacom and Brand Watch's effort to measure the effectiveness of Olympics sponsors via Twitter finds Coca-Cola leading the social media popularity rankings, while McDonald's trails at the bottom.

The MediaCom Sport Olympics tracker consolidates all social media mentions of the 25 Olympic sponsors that take place on Twitter, and for the purposes of this analysis focuses on those from the UK. The Olympics tracker calculates a performance score for each brand, forming a ranking to indicate which brand is getting the best social media response to its Olympics sponsorship. The score is affected by the positivity or negativity of...

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