Robert Sawatzky
Apr 26, 2017

Ogilvy 'S_HIFTs' toward digital transformation services in Asia

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

Ogilvy Mather is putting a fresh emphasis on digital transformation services for its clients in Asia Pacific, forming a new partnership called S_HIFT together with IDC Asia Pacific and DHR International Asia Pacific.  

The new venture will allow the partners to pool expertise and resources to give their business clients an integrated plan for their C-suites to tackle digital disruption. Ogilvy will advise clients on branding and customer experience, while IDC will naturally...

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