David Blecken
Jan 15, 2009

Ogilvy restructuring sees Blair shift role

HONG KONG - Ogilvy & Mather has appointed Sophie Hoffstetter, formerly regional management partner, as regional president of client growth, in a move that sees Mark Blair shift into a joint WPP-Ogilvy role to concentrate on servicing a key client.

Ogilvy restructuring sees Blair shift role
Additionally, OgilvyOne Asia Pacific chief operating officer Jerry Smith is set to assume greater responsibility in an advisory capacity as president of operations and business consulting services in the region.

Paul Heath (pictured), chief executive of Ogilvy & Mather Asia Pacific, explained that Hoffstetter’s role would entail an added element to that of president of GBC (Global Brand Community) held by her predecessor Blair, with the focus widening to include all major clients, in particular Asian companies looking to expand internationally, as well as existing multinational clients.

“We want to ensure that all business is handled with the same rigour,” Heath said, adding that Blair would retain a prominent position within the network’s management structure going forward. He declined to comment further on the account Blair would be working on, stating that the client was “sensitive to publicity”.

Heath said that Smith’s promotion was reflective of his contribution of business expertise to engagement with clients. He noted that Smith’s experience running Redworks enabled him to effectively address client needs from both “the front and back end”, and that he would play an important role in integrating services across the group.

Hoffstetter, Smith and Blair will all be based in Hong Kong.

The restructuring follows the recent promotion of David Mayo as regional president of Ogilvy & Mather Advertising.

Source:
Campaign China

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
India leads APAC at D&AD Impact Awards
Premium
13 hours ago

India leads APAC at D&AD Impact Awards

Six agencies won White Pencils in the organisation's first D&AD Impact Awards, meant to honour brands doing good.

Premium
Facebook's video screwup: A tipping point for brands to be more discerning?
Premium
18 hours ago

Facebook's video screwup: A tipping point for ...

Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.

Premium
Top business leaders remain heavy media consumers: Ipsos study
Premium
18 hours ago

Top business leaders remain heavy media consumers: ...

CNN and Financial Times came out tops among the business elite in the latest Ipsos research.

Premium
Japan shows film and digital prowess at Spikes
Premium
19 hours ago

Japan shows film and digital prowess at Spikes

Work for Nissan, Shiseido and ANA claimed top prizes at the prestigious creative advertising awards last week.