Non-alcoholic beverages: Social-media marketing trends and top content

In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks at the non-aloholic beverage industry.

Trending topics

Using Unmetric Discover, we found topics and hashtags brands from the food and beverage industry are using. 

Top Performing Facebook Content (August 1 through September 10)

1. Vita Coco Taiwan
Engagement Score – 1,000*

2. Fanta Indonesia
Engagement Score – 1,000

3. Lipton Ice Tea Malaysia
Engagement Score – 1,000

4. Gatorade India
Engagement Score – 1,000

 

Top Performing Twitter Content (August 1 through September 10)

1. Fanta Japan
Engagement Score – 1,000

／
炭酸なのに振って飲む!?#ファンタふるふるシェイカー 再登場！
＼
ファンタ宣伝部長菅田将暉さんもお気に入り��100名様に1ケースプレゼント！@Fanta_Japanをフォロー＆この投稿リツイートで応募！9/10までhttps://t.co/dQPrfIsKYC pic.twitter.com/AuIFJPJujZ

— ファンタ (@Fanta_Japan) 4 September 2017

2. Coca-Cola Korea
Engagement Score – 1,000

새 학기가 시작했다!
행운의 RT 1인에게 특급배송ㄱㄱ pic.twitter.com/efwAGTuuju

— Coca-Cola Korea (@CocaCola_Korea) 4 September 2017

3. Maaza India
Engagement Score – 1,000

An Aamaze-ing game for all! Help the mouse find Modaks in the maze by drawing a path & share a screenshot with us. #HappyGaneshChaturthi pic.twitter.com/WPWOnR7efe

— Maaza India (@MaazaIndia) 30 August 2017

 

Instagram

On average, the brands in Food/Beverage Industry from Asia, posted 352 videos and 1,147 images. We also noticed that 'Rise' filter was used most often, while 'Willow' engaged best.

Top Performing Instagram Content (August 1 through September 10)

1. Raw Pressery India
Engagement Score – 945

 

We're counting down to the Mayweather v/s Mcgregor final, which one are you rooting for? �� #Rawpressery #mayweather #mayweathermcgregor #mcgregor #boxing #UFC #Tmobile #lasvegas #nevada #mysticmac #thenotorious #themoneyfight #coconutwater @jacquelinef143

A post shared by Raw Pressery (@rawpressery) on Aug 26, 2017 at 2:20am PDT

2. Himalayan India
Engagement Score – 984

 

@masabagupta's latest collection was inspired by Himalayan Orchard Pure's natural flavours. Share how something natural has inspired you and you could win an exclusive Himalayan Orchard Pure Gift Hamper! #FlavourUpNaturally Rules in the comments below.

A post shared by Himalayan (@himalayanind) on Aug 22, 2017 at 11:20pm PDT

3. Pocari Singapore
Engagement Score – 885

 

Weekend with lots of morning sun (and sweat)! Get your Team POCARI top. (More details in link bio) Repost from @michandiary #PocariSG #TeamPocari #cousinsworkout

A post shared by Pocari SG (@pocarisg) on Aug 5, 2017 at 4:00pm PDT

* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has.  

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.