Gideon Spanier
Dec 7, 2017

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

"The reason why every Mindshare show-reel has a Clash soundtrack—and everyone groans—is that I think there’s a punk, rebellious spirit that people need to harness and foster."

The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But Nick Emery is talking about 1997, not 2017.

It is 20 years since he co-founded Mindshare, WPP’s first global media agency network.

And as Emery, now the global chief executive of Mindshare, quietly marks its birthday without a big celebration, he knows there are parallels between those heady days in 1997...

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