Jul 6, 2020

New Business League: May 2020 report

Carat, Starcom, Mediacom, Wavemaker, Publicis and Leo Burnett are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Ogilvy	Luzhou Laojiao China Project, Facebook Singapore Project, Pizza Hut Hong Kong	34.7		34.6	141
2	2	DDB	Johnson & Johnson Australia, Coles Supermarkets Australia Project, McDonald's Social Australia	34.0	Streets Blue Ribbon Australia	32.1	90
3	3	Sapient	Mercedes-Benz China Project, Marriott China Project	18.8		18.7	13
4	4	Wunderman Thompson	Ridgelinez Japan, Brand's Taiwan, HeroMoto - Design India Project	17.6		17.1	105
5	5	VMLY&R	Colgate-Palmolive India digital, YiLi China Project, 3M - Scotch Brite Singapore Project	18.2	McDonald's Australia digital	15.2	63
6	6	Isobar	TCL Electronics Global digital, Danone India digital	14.5		14.5	23
7↑	8	Publicis	GSK China, Raymond Realty India, Dior China, Terrazas China	12.8		12.8	70
8↓	7	Leo Burnett	Daiichi Sankyo Japan Project, VOGO India, Thai Health Promotion Foundation Thailand Project	12.1		12.1	59
9	9	BBDO	JD.com China, Pepsi Black Campaign China Project, TA business Event China Project	11.5	Pag-IBIG Fund Philippines	10.4	51
10	10	Dentsu	Mobile Premier League’s India, Lexus China, Honda China Project	9.2		9.2	72

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Mindshare	Zhejiang Geely Auto Sales (Planning), Kangshifu China, Wildcraft India, Pttor Thailand Project	47.1	Diageo India	44.0	59
2↑	3	Carat	Kangshifu Noodles China, Pandora jewellery Australia	25.9	Stada Philippines	20.8	65
3↓	2	MediaCom	SIE China, Duracell Global	21.8	Genuine Parts Company Australia	19.5	29
4↑	5	Wavemaker	Bytedance China, BDO Philippines, Mondelez India	19.9	Energizer AU/PH/S Korea/My	17.9	15
5↓	4	Zenith	Mobile Premier League India, DBS Bank Taiwan, Vanke Property Hong Kong Project	20.7		17.6	8
6	6	OMD	DPA China, Invocare Australia, Lindt China, FEDEX TNT Singapore, Daimler China	20.8	McDonald's China (Planning)	13.5	41
7	7	WPP	Unilever China	10.0		10.0	1
8↑	16	Starcom	McDonald's China planning, Kraft Heinz eCommerce China, British Council Korea Project	11.4	Heineken China	9.2	18
9	9	Initiative	Genuine Parts Company Australia, Repco Australia, Pernod Ricard Winemakers APAC	6.1		6.1	23
10	10	CIG	Audi China Digital	5.0		5.0	1

TOP 10 APAC CREATIVE WINS

AGENCY	ACCOUNT	AREA
DDB	Johnson & Johnson	Australia
DDB	Coles Supermarkets Project	Australia
8traordinary	TikTok SEA	Singapore
72andSunny	Tooheys Extra Dry	Australia
MullenLowe Group	Citi	Australia
DDB	McDonald's Social	Australia
DDB	Austn Digital Health Agency	Australia
Sapient	Mercedes-Benz Project	China
Oglivy	C.P. Group Project	Thailand
Isobar	Danone digital	India

TOP 10 APAC MEDIA WINS

AGENCY	ACCOUNT	AREA
Starcom	McDonald's Planning	China
PHD	Spotlight Group	Australia
PHD	Diageo	India
Wavemaker	Bytedance	China
Wavemaker	BDO	Philippines
Universal McCann	Energizer	AU/PH/S Korea/My
OMD	DPA	China
Mindshare	WILDCRAFT	India
Wavemaker	Mondelez Int'l	India
Initiative	Genuine Parts Company	Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia