CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses |
Estimated overall YTD revenue (US$m)
|
1 | 1 | Ogilvy | Mondelez Cadbury Aus, Kalyan Jewellers In, NR Grp Lia Agarbatti In | 61.4 | SingTel Sg | 56.6 |
2 | 2 | J Walter Thompson | Samsung Cn project, The Times of India In, 93.5 Red FM In | 41.4 | China Unicom Cn | 37.6 |
3 | 3 | Isobar | Titan digital global, Canon Thailand | 32.7 | Innisfree Malaysia | 32.6 |
4 | 5 | DDB | StarHub Singapore, DBS Bank Sg, Virgin Australia | 28.2 | SilkAir Sg | 26 |
5 | 4 | McCann WorldGroup | WorkSafe Victoria Aus, Angel Grp Cn project, Jomoo Cn proj | 25.3 | 25.3 | |
6 | 6 | Leo Burnett | BMW Sg, Chung Hwa Telecom Tw project, WuQiong Snacks Cn | 16.4 | McDonalds Aus | 13.2 |
7 | 7 | Dentsu | HT Media In, Panasonic In project, Jones Lang LaSalle Residential In | 12.5 | Etika — Calpis Msia proj | 11.4 |
8 | 8 | Publicis | Linen Club In, Indooroopilly Shopping Centre In, Nestlé Cn project | 10.5 | MT Educare In | 10.4 |
9 | 9 | Y&R | SVF Hoichoi In, SilkAir Singapore, Tata Trust In project | 11.4 | Suncorp Bank Aus | 10.3 |
10 | 10 | Saatchi & Saatchi | Caltex Aus proj, Mê Trang Vt proj, New Zealand Olympic Committee | 8.7 | A.O.Smith Cn | 8.3 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses |
Estimated overall YTD revenue (US$m)
|
1 | 1 | Mindshare | Yum China, Diageo Greater China, PT Quipper Indonesia | 45.5 | Dairy Farm Malaysia | 43.2 |
2 | 4 | MediaCom | PSA Grp global, PayPal In, 20th Century Fox NZ | 35.7 | SM Malls Philippines | 29.1 |
3 | 2 | dentsu X | Car client Cn | 27.6 | Australian Pork Australia | 26.9 |
4 | 3 | Carat | Electricity Auth of Thailand digi, British Council HK, EGAT Th proj | 24.4 | Sony India | 21.9 |
5 | 6 | Havas Media | Michelin global, Momentum Energy Aus, Polish Airline Cn project | 11.3 | Schneider Electric digi Msia | 11 |
6 | 5 | MEC | Blibli Indonesia, Huawei Technologies Sri Lanka, Stylerunner Aus | 17.3 | British Council HK | 10 |
7 | 9 | Vizeum | Huawei Th, Goldilocks Php, Reckitt Benckiser Healthcare Th | 7.4 | Pernod Ricard Australia | 6.8 |
8 | 7 | Zenith | Citrus Pay and LazyPay In, L’Oréal Vt digi and search, FWD Th proj | 8.8 | Food Panda India | 6.7 |
9 | 8 | OMD | Clicktable In, Monster.com In proj, Wyeth Nutrition HK, NR Grp In | 8.8 | Standard Chartered Bank Sg | 6.5 |
10 | 10 | PHD | Genesis Energy NZ, Spark NZ, Oyster Property Grp (Colliers) NZ | 10.7 | Bank of Communications Cn | 3.3 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].