ASIA-PACIFIC - In the latest New Business League, including data through June, GSK (global) and Coca-Cola wins catapult McCann to second place in the creative table, while Shanghai GM does likewise for Zenith in the media-agency ranking.
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Ogilvy | Coca-Cola(Social Media) SEA, GSK Global | 68.7 | FIAT India | 65.4 |
| 2 | 5 | McCann | Coca-Cola Korea, GSK Global, Bayer Australia | 28.2 | VIP India | 28 |
| 3 | 2 | Y&R | Unicom VSENS China, Sony Pictures Malaysia | 26.5 | 26.5 | |
| 4 | 3 | DDB | SAP Mktg Service India, 7Luck Casino Kr, Hennessy HK | 27.6 | VitaTea Ch/HK | 26.2 |
| 5 | 9 | Saatchis | GSK Global, Petco China, Reliance Petrolium India | 27 | Emirates Indo | 25.2 |
| 6 | 6 | Publicis | Mymm China, DTDC India, Unilab (Bioflu) Philippines | 24.4 | FMCG Client Ch | 22.9 |
| 7 | 8 | JWT | Air China, Amazon India, Asian Paints India Project, | 23.9 | OOZOO Korea | 21.7 |
| 8 | 4 | TBWA | Go Daddy Sg, Jaeger-LeCoultre Ch, Asahi NZ | 23.1 | Bosch China | 21 |
| 9 | 7 | Isobar | Panasonic India Digital | 19.1 | 19.1 | |
| 10 | 11 | Dentsu | Nissan China, LEXUS China, Maruti Suzuki (Digital) India | 15.8 | Weet-Bix Aus | 14.5 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | PHD | Volkswagen Global, Swisse China, Dilworth Trust Board NZ | 36.7 | MYOB Aus | 34.6 |
| 2= | 2 | OMD | Tabcorp Aus, Frucor Beverages Aus, Crown Gas HK | 33.2 | Macau Galaxy | 27.2 |
| 2= | 5 | Zenith | Shanghai GM China, L’Oréal China, SUTD Singapore | 34.2 | Swarovski Global | 27.2 |
| 4 | 3 | Carat | Starhub Sg, Richard Mille Thai, JDE Thai, COFCO China | 23.9 | OCBC Bank Sg | 22.2 |
| 5 | 4 | Mindshare | Oppo Thai, LRBT Pakistan, VGP UK India | 24 | VF Group | 13.6 |
| 6 | 6 | Dentsu Media | Japan National Tourism Org Malaysia, FTMS China | 12.2 | Bridgestone Ind | 11.6 |
| 7 | 8 | Vizeum | AFL Aus, Reckitt Benckiser Thai, WB Pictures India | 11.1 | Tennis Australia | 10.9 |
| 8 | 7 | Initiative | Specsavers Aus, Anmol Biscuits India, Uniworld Aus | 10.7 | McPherson’s Aus | 10 |
| 9 | 9 | Starcom | Pandora China, King Power Duty Free Thai, Alvogen Korea | 9.3 | FlyDubai Global | 7.4 |
| 10 | 10 | MEC | Airtel Bangladesh, Perfetti Van Melle Viet, Flinders Uni Aus | 8.2 | EDB Singapore | 6 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
| Rank | Agency | Account | Market |
| 1 | Grey Group | GSK | Global |
| 2 | McCann WorldGroup | GSK (Expert marketing) | Global |
| 3 | Ogilvy Commonhealth | GSK (Expert marketing) | Global |
| 4 | J Walter Thompson | Air China (Branding) | China |
| 5 | Dentsu | Nissan New Product | China |
| 6 | Y&R | Unicom VSENS | China |
| 7 | Fred & Farid | Club Med | Global |
| 8 | Dentsu | LEXUS | China |
| 9 | McCann WorldGroup | Coca-Cola | Korea |
| 10 | Publicis | Mymm | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
| Rank | Agency | Account | Market |
| 1 | Zenith | Shanghai General Motors | China |
| 2 | Carat | COFCO | China |
| 3 | Zenith | L'Oreal (Performance) | China |
| 4 | Mediacom | Unilab | Philippines |
| 5 | PHD | Volkswagen (Imported Cars) | China |
| 6 | Havas Media | Swarovski | Global |
| 7 | PHD | Swisse | China |
| 8 | Starcom | Pandora | China |
| 9 | Mediavest Spark | Macau Galaxy | China/HK |
| 10 | Starcom | King Power Duty Free | Thailand |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
