Staff Reporters
Aug 15, 2012

NEW BUSINESS LEAGUE: July leaders in creative and media

ASIA-PACIFIC - Ogilvy and Carat continue to top their tables, while OMD overtakes UM for second place in the league.

campaign-asia/content/0_0_460_http-__i.haymarket.net.au_News_CampaignAsiaPacific_business_league_chart_460x325.jpg

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD revenue gained (US$m)
1 -1 Ogilvy Pacific Mobile Telecom India, Etro China, Sands Cotai 53.2 Eenadu India 47.6
2 -2 McCann WG Chevrolet, Lion Nathan Australia 42.4 Ferrero SEA 40.3
3 -3 DDB Arshiya International, Tmall Project, Fidelity International 41.4 Cochin Port Trust 28.2
4 -5 Leo Burnett Jay Jays, Bank BTPN Project, McDonald’s McCafé 19.3 18.2
5 -7 Lowe Perodua Automobiles, Axe Project, Daimler BharatBenz 17.8 Tmall Project 15.7
6= -4 M&C Saatchi IPTV Malaysia, Malaysian Spa and Golf Malaysia 17.7 12.2
6= -6 Grey Group Amway China, P&G Australia, Network18 India 11.9 11.6
8 -8 Publicis Essential of Sanofi China 9.7 8.6
9 -9 TBWA F&CO Banila, Nanyang Academy, Wyeth Products 10.3 8.5
10 -10 DraftFCB Hero Motocorp Ignitor, Kato Brothers Honey Project Jpn 6.7 6.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent lossed YTD revenue gained (US$m)
1 -1 Carat Colliers Int’l Singapore, Standard Chartered Korea 27.4 Beaute Prestige 23.9
2 -3 OMD Osiao Hong Kong, Monster Singapore 20.4 Temasek H’dgs 15.1
3 -2 UM Ernst & Young, eBay Project Asia, Brother Printers Sg 14.8 12.9
4 -4 ZenithOptimedia Nestle Hong Kong, Yashili China, Henkel Philippines 13.9 Coach Hong Kong 12.4
5 -5 Starcom Axis Bank India, Warner Music Australia, Air NZ HK 26.2 Hotels.com China 11.9
6 -6 MediaCom AkzoNobel Digital China,  Sun Hung Kai Real Estate HK 16.2 8.2
7 (–) MPG Glycel China, Australian Macadamias Project Taiwan 11.1 7.5
8 -7 PHD Unilever Global, Bentley Global, SC Johnson Australia 8.2 Warner Music Aus 7.2
9 (–) Mindshare Nestlé China, Tamilnad Mercantile Bank India 12.8 6.7
10 -8 Vizeum 6.7 6.6

METHODOLOGY

The New Business League published in Campaign Asia-Pacific has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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