Staff Reporters
Aug 15, 2012

NEW BUSINESS LEAGUE: July leaders in creative and media

ASIA-PACIFIC - Ogilvy and Carat continue to top their tables, while OMD overtakes UM for second place in the league.

NEW BUSINESS LEAGUE: July leaders in creative and media

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent losses YTD revenue gained (US$m)
1 -1 Ogilvy Pacific Mobile Telecom India, Etro China, Sands Cotai 53.2 Eenadu India 47.6
2 -2 McCann WG Chevrolet, Lion Nathan Australia 42.4 Ferrero SEA 40.3
3 -3 DDB Arshiya International, Tmall Project, Fidelity International 41.4 Cochin Port Trust 28.2
4 -5 Leo Burnett Jay Jays, Bank BTPN Project, McDonald’s McCafé 19.3 18.2
5 -7 Lowe Perodua Automobiles, Axe Project, Daimler BharatBenz 17.8 Tmall Project 15.7
6= -4 M&C Saatchi IPTV Malaysia, Malaysian Spa and Golf Malaysia 17.7 12.2
6= -6 Grey Group Amway China, P&G Australia, Network18 India 11.9 11.6
8 -8 Publicis Essential of Sanofi China 9.7 8.6
9 -9 TBWA F&CO Banila, Nanyang Academy, Wyeth Products 10.3 8.5
10 -10 DraftFCB Hero Motocorp Ignitor, Kato Brothers Honey Project Jpn 6.7 6.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Revenue gained (US$m) Recent lossed YTD revenue gained (US$m)
1 -1 Carat Colliers Int’l Singapore, Standard Chartered Korea 27.4 Beaute Prestige 23.9
2 -3 OMD Osiao Hong Kong, Monster Singapore 20.4 Temasek H’dgs 15.1
3 -2 UM Ernst & Young, eBay Project Asia, Brother Printers Sg 14.8 12.9
4 -4 ZenithOptimedia Nestle Hong Kong, Yashili China, Henkel Philippines 13.9 Coach Hong Kong 12.4
5 -5 Starcom Axis Bank India, Warner Music Australia, Air NZ HK 26.2 Hotels.com China 11.9
6 -6 MediaCom AkzoNobel Digital China,  Sun Hung Kai Real Estate HK 16.2 8.2
7 (–) MPG Glycel China, Australian Macadamias Project Taiwan 11.1 7.5
8 -7 PHD Unilever Global, Bentley Global, SC Johnson Australia 8.2 Warner Music Aus 7.2
9 (–) Mindshare Nestlé China, Tamilnad Mercantile Bank India 12.8 6.7
10 -8 Vizeum 6.7 6.6

METHODOLOGY

The New Business League published in Campaign Asia-Pacific has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
‘Grandpa’ cat highlights longevity of Japanese pets
Premium
15 hours ago

‘Grandpa’ cat highlights longevity of Japanese pets

Mars' Kal Kan takes a sentimental approach to sell food for aged cats.

Premium
Why BandLab’s stake in Rolling Stone makes sense
Premium
20 hours ago

Why BandLab’s stake in Rolling Stone makes sense

Industry observers see synergy in the just-announced deal, even if the endgame remains somewhat mysterious.

Premium
Infiniti works to hone its ‘entrepreneurial’ positioning
Premium
20 hours ago

Infiniti works to hone its ‘entrepreneurial’ ...

Nissan’s luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets.

Premium
Red2’s mission to boost Vietnam’s digital community
Premium
20 hours ago

Red2’s mission to boost Vietnam’s digital community

Digital performance outfit hopes to do more than just good work.