CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Ogilvy | Lexin FinTech Cn, Taiwan Trade Center Msia, Parakh Agro In | 38.3 | SingTel Singapore | 35.3 |
| 2 | 4 | J. Walter Thompson | Subway Aus, Federal Government Australia proj, XL Axiata Indo | 25.6 | China Unicom China | 21.8 |
| 3 | 3 | Isobar | Titan digital global | 20.1 | Innisfree Malaysia | 20 |
| 4 | 2 | McCann | Sony Electronics In, Expedia Korea proj, National Skill Development In | 18.2 | 18.2 | |
| 5= | 8 | Dentsu | HT Media In, Roca and Parryware In, JK Tyres In, Abbott Msia | 9.8 | Etika Calpis Msia proj | 8.7 |
| 5= | 9 | DDB | Sakura Kitchen Cn, Pehchaolin China proj, Daemyung Korea | 10.9 | SilkAir Singapore | 8.7 |
| 7 | 6 | Publicis | Winx Korea proj, United Laboratories Php, Ayala Land Php | 8.7 | MT Educare India | 8.6 |
| 8 | 5 | Saatchi & Saatchi | Geely China, Jim Beam Australia, Tata Metaliks India | 8.5 | A.O.Smith China | 8.1 |
| 9 | 7 | Y&R | SilkAir Sg, Tata Trust In proj, Dutch Lady HK | 8.9 | Suncorp Bank Australia | 7.8 |
| 10 | 11 | Leo Burnett | CCB China, TEDxSydney Australia proj, Amazon Prime In proj | 8.8 | McDonald’s Australia | 5.6 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 8 | Dentsu Media | Car client China | 27.2 | Scotch Industrial Thailand | 27 |
| 2 | 4 | Mindshare | Chery Jaguar Land Rover China buying and digi, Home Credit Cn | 27.8 | Kwang Yang Moto Taiwan | 26.6 |
| 3 | 1 | MediaCom | FAW Group Cn, Didi Cn, Goibibo In, Bosch-Siemens In | 24.3 | SM Malls Philippines | 17.3 |
| 4 | 3 | Carat | Pandora Music Aus, Ministry of Labour Thai, Be Med Thai | 18.3 | Shiseido Cn digi buying | 16.8 |
| 5 | 2 | MEC | Mercedes Benz Cn, FWD Insurance Indo, NS Homeshopping Kor | 15.8 | SCPG Asia-Pacific (Perla) Php | 15.1 |
| 6 | 6 | Havas Media | Patanjali Ind proj, Malabar Gold In, Vietlot Vt | 9 | Schneider Electric digi Msia | 8.8 |
| 7 | 5 | Zenith | Citrus Pay and LazyPay In, L’Oréal Vt digi and search, FWD Thai | 8.8 | Swarovski In | 7.2 |
| 8 | 7 | OMD | Luxottica glob, McDonald’s QLD / NT Aus, Science Center Sg | 7.5 | Standard Chartered Sg | 6 |
| 9 | 9 | Vizeum | Reckitt Benckiser Thai, Merck ATL Php, Easy Buy Thai | 4.1 | FWD Thailand | 3.8 |
| 10 | 10 | PHD | Resort World Sentosa Sg, PropertyGuru Group SEA, Al Futtaim UAE | 10.4 | Bank of Communi-cations Cn | 2.9 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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