Jenny Chan 陳詠欣
Apr 8, 2013

Neuroscience shows online-video ads more emotive than traditional TV: Vivaki

BEIJING & WUHAN - Advertising efficiency is at least 1.713 times higher for online video ads than for traditional TV spots in terms of triggering positive emotional responses, according to a neuroscience study by VivaKi and Brain Intelligence.

Advertisements displayed on online video platforms perform better than those on traditional TV, according to VivaKi's latest study on internet advertising effectiveness, mainly due to resentment of the long stretches of ads on TV that can go up to 5-minute segments.

The study evaluated, ranked and compared 17 commercials eleven 15-second spots and six 30-second spots from advertisers L’Oreal, Coke, Reckitt Benckiser, General Mills, MengNiu, Mars, Wrigley, Mead Johnson, and Shanghai...

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