Gabey Goh
May 11, 2016

MullenLowe Profero formalises omnichannel offering in APAC

ASIA PACIFIC - Digital agency MullenLowe Profero has launched Profero Omnichannel, a division dedicated to integrating brands’ overarching customer experience across digital and physical spaces, in Asia.

L-R: MullenLowe Profero global CEO Wayne Arnold and Dave Bentley

The expansion of services follows the global rebranding of the MullenLowe Group in January this year.

Publicly launching Profero Omnichannel is a response to shifting consumer behaviour, not to mention a response to both a gap in the market and client demands, said MullenLowe Profero Australia MD, Dave Bentley.

“We’d been independently looking ahead at a number of areas we thought brands would require in the near future,” he...

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