The expansion of services follows the global rebranding of the MullenLowe Group in January this year.
Publicly launching Profero Omnichannel is a response to shifting consumer behaviour, not to mention a response to both a gap in the market and client demands, said MullenLowe Profero Australia MD, Dave Bentley.
“We’d been independently looking ahead at a number of areas we thought brands would require in the near future,” he...
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