Momentum Japan wants in on the virtual, augmented and mixed-reality land grab. The activation agency, which is part of McCann Worldgroup, has formed a Phygital Experience’ team to innovate in those three areas as well as retail.
The Phygital Experience lab’ will operate in conjunction with Nadia, a Japanese digital content producer that also operates internationally. According to a statement from McCann, Nadia is recoginsed for its expertise in extended reality XR....
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