Keisuke Meguro
Oct 31, 2017

Mobile advertising in Japan: cracking the format formula

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.

Keisuke Meguro

With almost 107 million mobile users in Japan, it’s easy to see why mobile has significant appeal for the country’s advertisers. In fact, mobile already accounts for nearly half of Japan’s overall digital ad spend and, by 2020, it is set to make up three quarters. So, how can mobile publishers make the most of the thriving mobile advertising opportunity

To start with, they’ll need a deep understanding of the vast mobile formats available including...

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