Nick Emery
Jul 6, 2017

Mindshare CEO: Drop outdated models and make media fun again

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

This article started as a rant in Nice airport, as I waited for my delayed flight from Cannes, aimed at how incredibly risk averse and short-sighted we can be as an industry and how two quick fixes putting audiences and channels before content development and a balanced approach to brand and demand KPIs could solve a lot of our ills.  

It quickly became a forceful case for a new approach...

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