Matthew Miller
Mar 17, 2014

Meshing and stacking: APAC consumers lead world in multiscreening

ASIA-PACIFIC - When it comes to watching TV and using mobile devices simultaneously, people in Thailand 'mesh' (consume related content) at well above the global average, while users in Australia tend to 'stack' (use their phone or tablet for something not related to what's on TV), according to the 2014 AdReaction Report from Millward Brown.

The 2014 edition of the report comes from research with more than 12,000 people in 30 countries. In Asia-Pacific, 3,080 respondents from Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand and Vietnam took part.

Key findings

  • People in APAC consume just over seven hours of screen media per daywithin a five-hour period.
  • To be specific, study respondents in Asia reported 439 minutes...

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