Mercedes-Benz wanted to launch its new-look S-Class with an innovative event that fully showcased the reinvented vehicle. The launch also had to immerse guests in the brand's carefully crafted S-Class world with a unique experience from venue and souvenirs through to FB.
“Mercedes-Benz wanted a launch that would not only impress its guests, but also set the all-new S-Class apart,” says Benjamin Lau, senior events producer, Uniplan Hong Kongthe agency tasked with executing...
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