Mediacorp has appointed former Twitter executive Parminder Singh as chief commercial and digital officer.
Singh was Twitter's managing director for Southeast Asia, Middle East and North Africa until he left the company late last year. He has also served at Google as regional MD for display sales.
Mediacorp said his role combines what were previously two separate positions in the company. Shane Mitchell, who was heading Mediacorp’s Digital Group for the last two years, and Jack Lim, who headed Mediacorp’s Commercial Group, will both be leaving the company. According to Mediacorp, Mitchell resigned recently following his family’s relocation to Hong Kong and will stay on for another three months, while Lim will be on leave until his last day of service, in June.
"Our monetisation efforts need to be more closely aligned with our digital product development, operations, audience acquisition and content-marketing efforts," Mediacorp CEO Shaun Seow said in a statement provided, adding that the company had decided it could combine the roles if a "qualified and willing" candidate was found.
Seow said Singh will help chart tha company's digital roadmap, while broadening and deepening engagement with online audiences. "He is particularly well-placed, with his deep expertise in business and sales and a fresh perspective, to help our clients come up with targeted marketing solutions across our wide range of media,” Seow added.
Singh said, "The convergence of online and offline offers exciting possibilities. I'm particularly thrilled by the opportunity to combine Mediacorp's digital and mainstream media assets to deliver more complete and compelling solutions for our clients."
I have news: I'm excited to share I'm joining @mediacorp to drive revenue & digital transformation as Chief Commercial & Digital Officer— Parminder Singh (@parrysingh) March 20, 2017