Byravee Iyer
Apr 24, 2013

McDonald's aims for turnaround of fortunes in Japan

TOKYO - Despite steadily falling sales in Japan, McDonald's has announced plans to raise its prices for the first time in five years, casting doubt on its strategy in its largest market after the US.

McDonald's continues to struggle in Japan, its second largest market

The fast food chain is to increase the prices of certain products by up to 25 per cent from next month as sales fell for the 12th consecutive month. The move is designed to increase profits after McDonald's reported a 12 per cent drop in operating profit last year, according to reports in the Japanese press.

Industry analysts say part of the problem stems from the aftermath of the earthquake in 2011 when home...

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