Benjamin Li
May 8, 2014

Marriott hosts regional pitch for loyalty programme

ASIA-PACIFIC - International hotel chain Marriott has called a regional creative pitch for its Marriott Rewards loyalty programme, with McCann Worldgroup and Publicis among the three agencies invited to take part, according to sources.

A Marriott rooftop bar in Bangkok

The pitch meetings are scheduled in Hong Kong this month, sources said.

Publicis is Marriott's creative AOR, and the agency did some social-media work on loyalty on a project basis last summer.

The client is also holding a separate digital pitch for its social-media business in China, but has not invited Publicis to that pitch, according to a source.

The brand is expanding in Asia and specifically in...

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