According to the Marketing Evolution white paper, MXS Mobile’s X% Solution, the budget recommendation also goes to a higher level of up to 9 per cent for higher involvement brands. The range varies in the model based on the industry vertical, marketing objective, profile of the target audience and the marketer’s budget.
Currently, marketers allocate less than 1 per cent of their marketing budget to mobile advertising. The white paper also stated that mobile’s...
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