Triumph did not hold a renewal pitch, and the duration of the appointment is for a period of 12 months. Prior to Optimedia, Mindshare is believed have worked on the lingerie brand's media business.
The brand, which has its headquarters in Switzerland, is keen to reach out to contemporary women over the next 12 months, particularly in the digital space. “As there is lots of red tape in conventional media in this category, it will be an exciting and challenging journey for both us and the client moving forward,” said a spokesperson for the agency.
Optimedia is a division of Vivaki in Malaysia.