Byravee Iyer
Sep 24, 2013

Lingerie company Triumph retains Optimedia in Malaysia

KUALA LUMPUR - Lingerie company Triumph has retained Optimedia in Malaysia for its media planning and buying duties, the company said.

Triumph plans digital appeal to contemporary women

Triumph did not hold a renewal pitch, and the duration of the appointment is for a period of 12 months. Prior to Optimedia, Mindshare is believed have worked on the lingerie brand's media business. 

The brand, which has its headquarters in Switzerland, is keen to reach out to contemporary women over the next 12 months, particularly in the digital space. “As there is lots of red tape in conventional media in this category, it...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Move and win roundup: Week of September 25, 2017
Premium
15 hours ago

Move and win roundup: Week of September 25, 2017

A weekly collection of notable people moves and account news.

Premium
Photos: CIMB Bank sponsors first Color Run Night in Singapore
Premium
17 hours ago

Photos: CIMB Bank sponsors first Color Run Night in ...

More than 9,000 runners participated in the inaugural night edition of The Color Run in Sentosa Saturday night, presented by CIMB Bank.

Premium
Essence's former Japan head to lead Sumitomo's digital expansion
Premium
18 hours ago

Essence's former Japan head to lead Sumitomo's ...

Daizo Nishitani will lead the conglomerate in its digital media ambitions.

Premium
A tribute to Google’s Shawn Schrader
Premium
18 hours ago

A tribute to Google’s Shawn Schrader

In memory of the well-liked Google and TBWA Hakuhodo creative, we re-publish an article he wrote advising foreign creatives on how to build a career in Japan.