Olivia Parker
Jan 31, 2018

Kidfluencers: The rise of pint-sized digital trendsetters

They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them

Grace Mulgrew, 11-year-old star of the YouTube channel 'Grace's World'

Every time she goes shopping in her home city of Melbourne, Grace Mulgrew will be approached by two or three young fans, often asking shyly for a photograph. She doesn’t mind, says the father of this famous 11-year-old YouTube star. She likes knowing that her audience, even if they’re still in primary school, appreciates her work. After all, each of her videos, usually animated skits about the adventures of her Barbies, takes around 25 hours a week...

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