Jenny Chan 陳詠欣
Apr 25, 2014

Jason White leaves W+K Shanghai for Beats By Dre

SHANGHAI - Today is Jason White's last day as managing director at Wieden+Kennedy Shanghai, as he makes his way to Los Angeles next Monday for a job with Beats by Dre, Campaign Asia-Pacific has confirmed.

Jason White
Jason White

White has served in his role for two years and eight months. He first worked in China as lead on the Nike account from May 2006 through September 2009. "I was employee number 22 then," he said. He then did a stint at W+K's HQ in Oregon, where he served as global account director for the agency's prize client, before returning to China as MD.

White is heading to LA to be vice president of global marketing for the popular maker of bulky, colourful headphones and portable speakers. White offered the usual "It's time to go do something new" reason for the move, but also said he relishes the chance to return to a worldwide role.

"I loved the global role, and also would like the chance to move on to work more deeply within a category," White told Campaign Asia-Pacific. At Beats by Dre, White will work with agency-of-record R/GA.

As White ends his nine-year relationship with W+K, current ECD Michael Simons, who has been with the agency for three years, is also departing. Reached this morning, Simons said only that he is moving on to the "next exciting adventure".

Clients are well aware of both departures, White added.

 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Digital spending in Japan breaks 1 trillion yen: Dentsu
Premium
7 hours ago

Digital spending in Japan breaks 1 trillion yen: Dentsu

The company's annual advertising expenditures report shows the total pie grew for a fifth consecutive year, but concerns over global instability led to lower figures than expected.

Premium
Hyatt uses Oscars stage to launch campaign on understanding
Premium
7 hours ago

Hyatt uses Oscars stage to launch campaign on ...

Global campaign targets China and India as well as US.

Premium
Fusing science and comms to create new markets at DSM
Premium
8 hours ago

Fusing science and comms to create new markets at DSM

Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.

Premium
Raising the stakes in fighting fakes
Premium
8 hours ago

Raising the stakes in fighting fakes

As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.