David Blecken
Feb 8, 2017

Japan Inc must convince the public it’s working: Edelman’s Trust Barometer

The annual study shows there is a chance for institutions to redeem themselves despite an extreme trust deficit.

Tokyo governor Yuriko Koike addresses the public. Source: Shutterstock

2016 gave the world lots to be pessimistic about the ever-present spectre of terrorism gave way to fear-mongering in a number of countries, which in turn spurred a return to nationalistic sentiment compounded by the stupefying election of Donald Trump as the leader of the free world’. Alongside that come concerns over a breakdown of globalisation, not to mention the usual sagas of companies struggling to deal with scandals of their own making.

It’s natural...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mandate for Change on gender bias sparking wider action on diversity
Premium
2 days ago

Mandate for Change on gender bias sparking wider ...

Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

Premium
Automotive brands fly the flag for Japan in Interbrand ranking
Premium
2 days ago

Automotive brands fly the flag for Japan in ...

Toyota makes a decade as Japan's most valuable export, according to Interbrand's Best Global Brands ranking.

Premium
Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day
Premium
2 days ago

Ad smackdown III: Olympics vs Chinese New Year vs ...

The final instalment of our unscientific and rather frivolous advertising face-off. Today's contestants: Shoppee, Alibaba and TNB.

Premium
Chinese New Year videos: Old dog, new tricks
Premium
2 days ago

Chinese New Year videos: Old dog, new tricks

Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.