Babar Khan Javed
Oct 17, 2017

Is HTC poised for a comeback with Google's help?

BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.

Using HTC's 'Vive' device at Tokyo's Sunshine City in April, people enjoy a VR flight around the city.

With reported losses for nine consecutive quarters, a US$1.1 billion injection from Google came none too soon for HTC. The cash should help the company's financial predicament in the short run, and it's becoming clear that the Taiwanese consumer-electronics company will serve as the hardware arm of Google for its Made by Google product line, which includes Pixel Smartphones and Google Home, among others.  

Unlike the love-hate relationship between Samsung...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What it's like to work on... the Olympics
Premium
3 hours ago

What it's like to work on... the Olympics

Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.

Premium
Nectar Creative expands
Premium
4 hours ago

Nectar Creative expands

Australian event agency opens New Zealand division to drive change.

Premium
Google may place higher value on repeat reviews near point-of-sale
Premium
4 hours ago

Google may place higher value on repeat reviews ...

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.

Premium
Blippar partners with Magnum for Singapore AR campaign
Premium
5 hours ago

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.