He will oversee clients including Sony Ericsson and Diageo.
Richard Bleasdale, CEO of Iris Asia-Pacific, said: “This is about Iris cherry-picking the best of the best in the industry to spearhead each of our growing operations and cope with our exponential growth. It‚s essential to have top-level talent at the helm if we are to continue winning clients and delivering the best integrated campaigns during our aggressive expansion in APAC.”
Nathans added: “I look forward to being part of this growing success, ensuring clients - both present and future - fully realise the potential experiential marketing has to offer in this dynamic, fast paced and ever evolving region.”