IPG Mediabrands inks global data partnership with Acxiom

The data alliance spans 14 markets including China, Australia, India and Japan.

Arun Kumar

IPG Mediabrands has entered into a data partnership with marketing services company Acxiom, in what it says to be its biggest data alliance to date. The partnership spans 14 markets China, Australia, India, Japan, Belgium, Canada, Denmark, France, Italy, Mexico, Netherlands, South Africa, UK and the US.

In a statement, IPG Mediabrands said the collaboration with Acxiom was part of its client-centric data approach to help bridge offline and online experience, giving clients a...

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