Atifa Silk
Oct 3, 2013

Interview: How Unilever keeps up with change

THE ATIFA SILK INTERVIEW: Unilever chiefs Keith Weed and Luis Di Como discuss the changing role of marketing and their biggest fears in the mobile age.

Weed (left) and Di Como

Unilever’s Keith Weed and Luis Di Como, as chief marketing and communications officer and SVP of global media, believe mobile is the biggest enabler of social platforms. With more than half of all activity on Facebook and Twitter now taking place on a mobile device, the technology is affecting the way consumers engage with the world. It is also changing the way Unilever engages with them, and the way it does marketing. It is no longer about 360-degree...

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