Besides marking the growing trend of advertising technology consolidation, InMobi's purchase of AerServ this week will boost the India-based mobile ad firm's programmatic and video business, which makes up 35% of InMobi's overall revenue.
The deal allows InMobi to create a mediation platform that can auction on programmatic for in-app mobile publishers. It further increases the scale of the InMobi Exchange due supply side and demand side contributions from...
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