Babar Khan Javed
Jan 11, 2018

InMobi's latest deal will help APAC publishers pivot to video: CEO

The $90 million cash and stock deal to buy Los Angeles-based AerServ opens doors in both the demand and supply side of programmatic and video offerings

Besides marking the growing trend of advertising technology consolidation, InMobi's purchase of AerServ this week will boost the India-based mobile ad firm's programmatic and video business, which makes up 35% of InMobi's overall revenue.

The deal allows InMobi to create a mediation platform that can auction on programmatic for in-app mobile publishers. It further increases the scale of the InMobi Exchange due supply side and demand side contributions from...

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