Gabey Goh
Nov 27, 2015

Inbound marketing giving SMEs a competitive edge

SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.

Ryan Bonnici:

That was the observation Ryan Bonnici, marketing director at HubSpot Asia-Pacific made in an interview with Campaign Asia-Pacific. HubSpot is a US-based company that provides software to support inbound marketing activities.

“Inbound has always been more about using the width of your brain rather than the width of your wallet to drive impactful and genuinely valuable marketing efforts,” he said.

Hubspot recently released its first Asia-focused State of...

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