Though technology, analytics capabilities and having technically capable people onboard are important factors for effective advertising through programmatic means, participants taking part in an audiocast Monday agreed that success often comes down to old-fashioned values like partnership and trust.
Brand, agency, and platform leaders took part in the first episode of Programmatic Maestros Growth Hacks, presented by Campaign in partnership with The Trade Desk. Matt Harty, APAC SVP of The Trade Desk, debated with...
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