After months of bad newsincluding settling a lawsuit with Meltwater, the shutdown of King Content, and staff layoffs in Australia and Singaporemedia monitoring firm Isentia has announced that its core media intelligence business will be integrated under its Mediaportal platform.
The key learning for us is that media intelligence and content marketing are two very different businesses, from the type of people, to the way you work with clients and the...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events