Given that Snapchat is largely used by a millennialGen-Z audience, it’s the perfect platform to connect with these groups, creating brand affinity from a young age, says Sarah Mayo, marketing director at FreemanXP EMEA.
“At the same time, it’s important to consider whether Snapchat is relevant to the guests you’re looking to target,” she says, explaining that other similar video-led platforms may be more suitable.
May Au, business...
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