Caroline So
Feb 10, 2017

How to put a fresh spin on traditional zodiac animal motifs

Now the dust has settled on Lunar New Year, brands would do well to reflect on ways they can put a fresh spin on traditional motifs.

To disagree with using Chinese zodiac animal motifs for marketing around Lunar New Year is almost like disagreeing with using Santa Claus or Christmas trees for marketing around Christmas. As a professional working in communication and a mother of two, I feel it is partly our duty to pass on the value of important culture to the next generation. And the Chinese zodiac is undeniably part of our culture.

During Lunar New Year, campaigns usually...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ogilvy and Mindshare return as winners in Greater China's AOY
Premium
8 hours ago

Ogilvy and Mindshare return as winners in Greater ...

Digital driven agencies get the nods from judges at the Agency of the Year award for Greater China.

Premium
Agency of the Year 2017 winners: Greater China
Premium
8 hours ago

Agency of the Year 2017 winners: Greater China

Here is the winner list for the Greater China region in the 2017 Campaign Asia-Pacific Agency of the Year awards.

Premium
Spring Festival an emotional rollercoaster for Chinese consumers: Alimama
Premium
17 hours ago

Spring Festival an emotional rollercoaster for ...

New research shows role of mixed feelings in rising middle class consumption patterns during Chinese New Year.

Premium
Value of data in focus at DMA China: Liveblog coverage
Premium
20 hours ago

Value of data in focus at DMA China: Liveblog coverage

Ad fraud, data monetisation and AI data mining are among topics being tackled at this year's Data Marketing Analytics China forum, taking place in Shanghai today.