Caroline So
Feb 10, 2017

How to put a fresh spin on traditional zodiac animal motifs

Now the dust has settled on Lunar New Year, brands would do well to reflect on ways they can put a fresh spin on traditional motifs.

To disagree with using Chinese zodiac animal motifs for marketing around Lunar New Year is almost like disagreeing with using Santa Claus or Christmas trees for marketing around Christmas. As a professional working in communication and a mother of two, I feel it is partly our duty to pass on the value of important culture to the next generation. And the Chinese zodiac is undeniably part of our culture.

During Lunar New Year, campaigns usually...

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